About LASA HTX
BUILT IN HOUSTON.
INSPIRED BY ASIA.
Chef-led Filipino-rooted modern Asian catering for 25–500+ guests.
Structured. Consistent. Executed with intention.
FILIPINO ROOTS.
ASIAN RANGE.
LASA HTX is rooted in Filipino culinary tradition — bold adobo, comforting sinigang, rich kare-kare, and the communal spirit of shared dining.
But it doesn't stop there.
Houston is one of the most diverse food cities in the country. LASA exists to reflect that diversity — bringing Filipino heritage together with a broader range of Asian flavors in one cohesive, elevated hospitality experience.
From Southeast Asian influences to East Asian technique, LASA HTX delivers bold, layered cuisine designed for modern gatherings, corporate catering, and large-scale execution.
Built for professional environments. Designed for memorable experiences.
This is Filipino at the core — Asian in range — corporate in execution.
BUILT IN NEW YORK.
REFINED IN LAS VEGAS.
ROOTED IN HOUSTON.
Paolo grew up in New York, learning hospitality from the ground up — clearing tables, observing service flow, and understanding how serious kitchens operate. The pace, pressure, and discipline of New York shaped his work ethic early.
Las Vegas sharpened a different edge.
For over a decade, Paolo worked in high-volume nightlife — serving VIP guests, managing expectations, and delivering top-tier service in some of the most fast-paced hospitality environments in the country. Precision, timing, and experience control were everything. When people expect a flawless night, there's no room for hesitation.
Along the way, he also served in casino restaurants and local establishments — from overnight shifts at Denny's to TGI Fridays and a family-run breakfast spot — gaining perspective on both corporate systems and small-business grit.
Houston is where those experiences converge.
It's not just a market — it's home. It's where family comes first. It's where legacy is being built.
Founder & Culinary Director
PAOLO NUCUM
30+ years in high-volume hospitality and guest experience leadership.
MODERN HOSPITALITY
LASA HTX blends Filipino heritage, Asian culinary range, New York intensity, and Vegas-level hospitality into a structured operation built for scale.
We are not a food truck.
We are not a pop-up-only concept.
LASA HTX is a full-service hospitality brand designed for execution — from intimate chef's table experiences to 500+ guest catering programs across Houston.
From small gatherings to corporate events and large-scale celebrations, every detail reflects discipline, precision, and respect for the guest experience.